As a senior executive you can no longer afford to not make pricing a top priority.
Why you need a pricing capability
… because:
today’s generation of managers has had no experience with inflation
hidden costs and uncontrolled discounts are low hanging fruits that continue to be underestimated
communicating and executing price increases requires confidence and rigour
the pricing power of your products now drives the value of your overall company. Do you measure it?
more than ever before, investors expect predictability and resilience in your profit growth
commercial agility is needed to dynamically adjust to frequent changes in customer demand
more margin will be needed to fund the Environmental, Social and Governance initiatives
… but also in order to:
capture differences in customer willingness to pay
monetize innovation
repackage your services (for example into tiers of Good / Better / Best)
shift from transaction-based price lists to usage-based subscriptions
transition from a world of ownership to a shared economy
harness the latest power of data analytics, AI and behavioral economics insights
use pricing innovation to reinvent your revenue model before a competitor does
Services
What We do
Committed to providing the full range of pricing services from start to world class
Testimonials
What clients say about us
Augustin understands the cultural and organizational specificities of each of the divisions and levels in a large organization. He enjoys working with operational people. Excellent coach and educator. He rolls up his sleeve and never accepts failure. Obtains consensus on matters of pricing that are notoriously prone to diverging functional interests
Manchon & Company has reverted the margin decline of the industry and delivered 100 basis points of EBITDA for my company year after year, over many years now. Augustin went as far as creating the Pricing Department, recruiting the internal team and institutionalizing a cross functional Pricing Committee. Results are measured. Objectives achieved. Powerful analytics used by all.
Started small. Delivered spectacular results. Rolled out to more business units. Unmatched by larger consulting firms with rigid frameworks. We made Augustin a member of our Board of Directors!
Manchon & Company webinar on inflation was the most attended (750 CEOs) and received the highest satisfaction score of any webinar on any topic organized by BPI
My brain is always much bigger after spending time with Augustin. He brings enormous creativity, energy, passion and intellectual horsepower to every issue.
Symbolic of the “new” marketing. One of the greatest guest speakers of our business school
I very much enjoy how Augustin develops and leads his teams throughout his engagements leaving me with the confidence that true knowledge transfer has occurred. Great results. Expertise. Creativity.
Truly a pricing thought leader with pragmatic solutions. I always value his insights and guidance because it’s practical & actionable in real-world situations.
A clear world class leader in helping companies drive value creation through the discipline of pricing. Be it strategic, tactical or platform development. His insightful ‘fit for purpose’ approach to finding solutions that drive value is a rare and valuable talent.
Augustin is one of those rare individuals you come across in life and say how can a brain be that extraordinary. He is probably one of the best at pricing – not just because of his extraordinary analytical skills but also for his extraordinary creative skills as well. He understands the motivation to buy, and therefore finds the perfect place where consumers or customers are willing to pay, and the organization can achieve the growth and return they need.
Augustin is a true pricing and analytics expert. He understands all pricing issues very well, from identifying improvement opportunities to thinking through implementation constraints. He has a particularly deep expertise in understanding pricing systems and the value they can bring to large organizations.”
Throughout my career as CEO, I have worked with many consulting firms such as the Boston Consulting Group, McKinsey , Bain, Deloitte etc… I have never experienced the level of insight, creativity, dedication and results that Augustin delivers. He manages to extract clarity from complexity and create profitable business models where everybody else sees difficult markets.
We have been using Manchon & Company across many portfolio companies in very different industries and in several countries, including with companies where expectations were low and resistance was high on the topic of pricing. Every time Manchon & Company delivers where traditional consulting firms struggle. The ecosystem of specialized capabilities and resources around Manchon & Company allows to tackle large engagements or large portfolio organizations when necessary
He assembles teams who are as brilliant and passionate as he is and gets my own teams to reach new heights. Several times, after Augustin’s presentations, I have been unable to sleep at night because of the new path that suddenly opened up in front of me for my company.
I have always found Augustin to be one of the most passionate and energetic professionals I know. His leadership in forming the center of excellence for the Customer Strategy global practice was inspirational and very impactful on Deloitte and me as a developing consultant.
If you want brains, bravery and brilliance, Augustin is your man.
Augustin is an inspirational leader combining technical expertise with an exceptional ability to frame and resolve strategic business issues, while coaching, motivating, and empowering his teams to deliver well above expectations.
Augustin is the Bobby Fisher of pricing. If you and or your client are selling something and you aren’t talking to him you are leaving money on the table, on the floor, out the door.
