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Publications

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Opinion posts

« Autonomy is what employers want. »

2026 – 08 – 18

READ

AI doesn’t end scarcity. It relocates it.
And price reveals where it went.

2026 – 07 – 28

READ

Dynamic pricing: I share the diagnosis, not the ban.

2026 – 07 – 24

READ

ChatGPT Hugging Face hacking: Did the AI really disobey?

2026 – 07 – 23

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Messi or Spain: two models of leadership. The same quest for victory.

2026 – 07 – 19

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Many companies continue to manage using yesterday’s metrics, even though the sources of value are already shifting.

2026 – 07 – 15

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Are business leaders now afraid of AI?

2026 – 07 – 09

READ

Agentic AIs are moving pricing into a new territory.

2026 – 06

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Surveillance pricing scrutiny by regulators is now real.

2026 – 06

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The most interesting hashtag#RAI Responsible AI Summit conversation I heard in Chicago did not happen on stage.

2026 – 06

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I’ll be in Chicago this week for the Responsible AI Summit.

2026 – 06

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For the first time, I am published in Fortune.

2026 – 06

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AI is breaking the old economic contract of the web.

2026 – 06

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AI won’t lack data. It will lack legitimate data.

2026 – 06

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We talk too much about job replacement.
Not enough about the shifting of value

2026 – 06

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Gilles Babinet is raising the right alarm. But raising the alarm is not enough.

2026 – 06

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A payslip is a pricing system. And probably one of the most misunderstood in France.

2026 – 06

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The real risk is not dynamic pricing. It’s opaque pricing.

2026 – 05

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I read with great interest Rosa Bellei’s contribution published in Les Échos on May 18, 2026.

2026 – 05

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Very interesting Chloé Le Plomb work on hotel “funflation” in Île-de-France.

2026 – 04

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Honoured to speak as keynote at PPS Barcelona this week, not about technology, but about something deeper: why and how pricing is becoming the indispensable compass of corporate conscience in the age of AI.

2025-12

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Pricing Week 2025: The largest global gathering of pricing professionals.

2025-10

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Highlights from today’s webinar on AI & the Future of Pricing in SaaS.
Four voices, four lenses — and a few standout lines worth sharing:

2025-10

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I once heard a CEO say: “We already have a pricing person. Why do we need another one?”

2025-10

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““What if AI started scalping your doctor’s appointments?”
Beyoncé, Ticketmaster… and the Hidden Cost of Rent-Seeking.”

2025-10

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“Buy European”: the statement that Von der Leyen has not (yet) made

2025-10

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“When AI reshapes value chains, who pays whom?
Perplexity just announced it will share AI search revenues with publishers.”

2025-09

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New Podcast Episode: Why VALUE Is the Real Currency.

2025-08

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Trump’s $5 Trillion Budget Just Passed last night. Here’s What It Means for Your Pricing Outside the U.S.

2025-07

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“Two Pricing Worlds. One Decision.
Inspired by Thomas L. Friedman’s “”Inclusion vs. Resistance”” thesis

2025-07

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“AI Won’t Replace Consultants — But This Will.
The promise of AI is not just efficiency — it’s redefinition. “

2025-06

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“The next pricing frontier isn’t about products.
It’s about who we become through them.”

2025-06

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“One of the best overviews I’ve read on Agentic AI.
Most articles are either too abstract or too shallow — this one strikes a rare balance.”

2025-06

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50 comments or reposts. 300+ direct requests. 8640 views… and now 6 industries and a framework that’s just getting started!

2025-05

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Pricing is Strategy. Hermès and LVMH Prove It.

2025-05

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Not everything valuable can be priced. But every price reveals what we value.

2025-05

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QVC’s Pricing Reinvention: a Best Practice When Tariffs, Channels & Trade Policy Collide

2025-05

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Most SaaS companies are leaving money on the table simply because they don’t test and learn.

2025-05

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“Trump’s Tariff Gamble: 5 Conflicting Goals. 3 Pricing Fails. 1 CEO Lesson
What can Donald Trump teach us about pricing?”

2025-05

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When Bond Yields Set Your Prices 5 Lessons from Trump’s Tariff Reversal

2025-04-10

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5 leçons du revirement de Trump pour votre stratégie de tarification

2025-04-10

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April 2, 2025. A day of tariff disruption…. and of “liberation”?
Liberation from what? From cost-plus pricing.

2025-04-02

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Putin, Tariffs & the Power of Pricing: Can Price Tags End Wars? – Mettre fin a une Guerre avec des Etiquettes de Prix?

2025-03-31

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Pricing Elasticity in the Era of Economic Inequality: Why the Middle Is No Longer Your Baseline

2025-03-31

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The AI Pricing Revolution: Why Per-Token Costs Are Already Obsolete.

2025-03-11

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The Ultimate Pricing Guide to Navigating Trump Tariffs

2025-03-07

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L’IA, le scenario planning et les war rooms revolutionnent la reaction pricing aux tarifs Trump

2025-03-04

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How to Price AI

2025-03-03

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2025: The Year Pricing Must Catch Up With AI

2025-02-24

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AI Wars Won’t Be Won on Tech—Pricing Is the Real Battleground

2025-02-17

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What all industries can learn from the “Anything As A Service” revolution

2023

READ

How the pricing software industry is transforming

2020

READ

Pricing and cognitive biases

2020

READ

Conferences

“Responsible AI Summit” in Chicago

June 22–24, 2026

Contribution to the HEC White Paper

Spring 2026

Presentation at PPS Barcelona: Why and How Pricing Is Becoming the Indispensable Compass for Corporate Awareness in the Age of AI

Dec 2025

Expert Panel: Is AI About to Make Pricing Professionals Obsolete… or Indispensable?

Oct 2025

Pricing Week 2025: The World’s Largest Gathering of Pricing Professionals

07 Oct 2025

Moderation of the AI Panel at HEC: “New Customer Expectations and New Business Models”

Jun 2025

Guest lecturer at HEC Master, Paris

Feb 2024

European Pricing Platform annual conference, Brussels

Nov 2023

Professional Pricing Conference, Atlanta

Oct 2023

Guest speaker at Capital Croissance annual CEO conference of portfolio companies, Paris

July 2023

Panel Conference with pricing directors of Eaton, Mars Wrigley, Spandex and Alk at European Pricing Platform, Brussels

June 2021

Guest speaker at HEC Finance Executive Education, Paris

June 2021

Panel Conference with Pricing Directors of Philips, Pernod-Ricard, Schneider Electric and PPG at Club du Pricing Francais, Paris

June 2019

Podcasts

Episode 2: From Scenarios to Outcomes: How Dynamic Pricing and Governance Create Value, Ibbaka Podcast avec Karen Chiang

Aug 2025

Listen

Episode 1: Understanding inflation. Inaugural HEC podcast

Nov 2022

Listen

Episode 2: Beating inflation. Inaugural HEC podcast

Nov 2022

Listen

Webinars

Scenario Planning: the proven technique to face turbulent times, BPI France Universite.

April 2022

Needs prior signup with BPI France: Signup – Account (bpifrance.fr)

watch

Pricing strategy for crisis: 3 errors to avoid and 5 keys to success, BPI France Universite.

July 2020

Needs prior signup with BPI France: Signup – Account (bpifrance.fr)

watch

Publications

Is there a pilot in the plane? Augustin Manchon interview of the CEO of the leading pricing software vendor Pricefx, HEC Stories Magazine.

March 2021

READ page 103

How pricing can help finance the sustainability investments, HEC Stories.

Dec 2020

READ

Winning pricing strategies to beat inflation , HEC Stories Magazine #6.

Summer 2020

READ

Adapt your pricing to get through the crisis, HEC Stories Magazine #6.

Summer 2020

READ

Transform your pricing to get through the crisis, HEC Stories Magazine #4.

Winter 2019

READ

Books

“AI and Revenue: Agent or Executive—Who Decides?” — co-authored with François Candelon and Christian Auriach.

The launch will take place on September 15, 2026.

ORDER BOOK

Book launch and signing of “AI and Revenue: Agent or Executive—Who Decides?”, co-authored with François Candelon and Christian Auriach.

On September 15, 2026, at Seven2 in Paris.

Book signing of AI and Revenue: Agent or Executive—Who Decides?, co-authored with François Candelon and Christian Auriach.

On September 17, 2026, at the Eyrolles bookstore on Boulevard Saint-Germain.

“Pricing–The New CEO Imperative: A Book from the Pricing Profession to the C-Suite” (First pricing book ever written for CEOs): co-written with Stephan Liozu.

published June 10, 2021

ORDER BOOK

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Manchon & Company is the premier Pricing consulting Advisor to companies in Europe and North America. Our mission is to Create Value for the Customer, Capture Value for the Bottom Line and Build Sustainable Capability within the organization. 

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