News

Opinion posts

Conferences

Podcasts

Webinars

Publications

Books

published June 10, 2021

Opinion posts

When Bond Yields Set Your Prices 5 Lessons from Trump’s Tariff Reversal

5 leçons du revirement de Trump pour votre stratégie de tarification

April 2, 2025. A day of tariff disruption…. and of “liberation”?Liberation from what? From cost-plus pricing.

Putin, Tariffs & the Power of Pricing: Can Price Tags End Wars? – Mettre fin a une Guerre avec des Etiquettes de Prix?

Pricing Elasticity in the Era of Economic Inequality: Why the Middle Is No Longer Your Baseline

The AI Pricing Revolution: Why Per-Token Costs Are Already Obsolete.

The Ultimate Pricing Guide to Navigating Trump Tariffs

L’IA, le scenario planning et les war rooms revolutionnent la reaction pricing aux tarifs Trump

How to Price AI

2025: The Year Pricing Must Catch Up With AI

AI Wars Won’t Be Won on Tech—Pricing Is the Real Battleground

What all industries can learn from the “Anything As A Service” revolution

How the pricing software industry is transforming

Pricing and cognitive biases

Conferences

Guest lecturer at HEC Master, Paris

European Pricing Platform annual conference, Brussels

Professional Pricing Conference, Atlanta

Guest speaker at Capital Croissance annual CEO conference of portfolio companies, Paris

Panel Conference with pricing directors of Eaton, Mars Wrigley, Spandex and Alk at European Pricing Platform, Brussels

Guest speaker at HEC Finance Executive Education, Paris

Panel Conference with Pricing Directors of Philips, Pernod-Ricard, Schneider Electric and PPG at Club du Pricing Francais, Paris

Podcasts

Episode 1: Understanding inflation. Inaugural HEC podcast

Episode 2: Beating inflation. Inaugural HEC podcast

Webinars

Scenario Planning: the proven technique to face turbulent times, BPI France Universite.

Pricing strategy for crisis: 3 errors to avoid and 5 keys to success, BPI France Universite.

Publications

Is there a pilot in the plane? Augustin Manchon interview of the CEO of the leading pricing software vendor Pricefx, HEC Stories Magazine.

How pricing can help finance the sustainability investments, HEC Stories.

Winning pricing strategies to beat inflation , HEC Stories Magazine #6.

Adapt your pricing to get through the crisis, HEC Stories Magazine #6.

Transform your pricing to get through the crisis, HEC Stories Magazine #4.

Books

“Pricing–The New CEO Imperative: A Book from the Pricing Profession to the C-Suite” (First pricing book ever written for CEOs): co-written with Stephan Liozu.

Stay in touch!

Useful links

Our Offices

Americas

Toronto Office:

Europe

Paris Office:

Contact Us

April 2, 2025. A day of tariff disruption…. and of “liberation”?
Liberation from what? From cost-plus pricing.